Case Studies

These aren’t just writing samples—they’re stories of how I’ve helped teams untangle complexity, build user trust, and ship with confidence. Whether simplifying investment flows or using AI to synthesize research, I bring a steady hand to regulated environments where words really matter.

Account Funding Funnel Optimization

Title: Activating Inactive Accounts — Without New Features

Challenge: Fix a major drop-off in account funding using only UX content

Role: Sole UX writer in cross-functional team

Impact:

14% increase in Visa Debit funding post-redesign
Reduced support tickets
Improved first-week activation

→ Showed how content clarity drives measurable financial outcome

Satellite Portfolios Content Strategy

Title: When Clarity Shapes the Roadmap

Challenge: Launch a new investment product with clear value and guardrails in a post-regulatory audit context

Role: Co-led research, built the full UX content system

Impact:

Pause-and-rethink decision prompted by user confusion
Scalable content framework built across legal, product, and design
Influenced shift in product direction pre-launch
→ Proof that content strategy can change what gets built

Gemini-Powered UX Research Synthesis

Title: AI-Accelerated Insights Without Compromising Context

Challenge: Synthesize qualitative interviews in a time-sensitive, high-regulation fintech setting

Role: Lead content strategist + LLM prompt architect

Impact:

Saved 6+ hours of synthesis without loss of nuance
85% alignment with manual coding benchmark
Identified a previously missed insight on decision paralysis
→ Designed a prompt system now reusable across research sprints